Does everyone shop on price? In a down economy, does every decision maker, every head of household, every savvy shopper buy the cheapest alternative? We don’t think so. After all you still see luxury cars driving around town. We still see people eating out at high priced restaurants. We still notice people paying to be entertained. People haven’t given up there favorite premium coffee just yet. People pay a premium for a good experience or a good story better yet.
So how does this apply to commercial and industrial electrical contracting services? Well it applies because you can only get so cheap before you’re losing money or hoping into the future. It doesn’t matter what electrical business you represent. When you bid someone can always be lower. Is that always what the customer is seeking though? Is electrical contracting such a commodity that the price is the only matter to consider?
If it is, we’re all in trouble because anything can be outsourced and cheaper labor can only get so cheap. You can’t out cheap Walmart or Amazon.com as Seth Godin often says. And you can’t get cheaper than free. So where does that leave us. Well we believe some smart companies won’t award contracts solely on price. We believe the wise ones will look at other factors like safety, quality, service and maybe even a good story. So you were tracking along until the last one. A good story. Yes we hope that smart facilities managers, maintenance and operations managers, purchasing agents, safety directors and business owners will pay a premium for a good story.
When you do business with Meiners Electric you’ll get our best price. You’ll get quality service with a focus on safety. Most of all though you’ll get the experience of doing business with a company that is “one big family”. That’s worth something over cheap, isn’t it?
